Partnership Deck — 2026
Grassroots soccer. New York City. Where football meets music, art, and culture.
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Who We Are
Nu Local is a grassroots soccer brand based in New York City. We celebrate the beautiful game at the hyper-local level, championing a rich, diverse community where football intersects with music, art, and culture.
The Team
Behind Nu Local is Wes, George, and Travis, a Londoner, a kid from Jersey, and a Long Islander. Between them they bring experience across video production, music, finance, merchandising, and touring. A brand with local roots and a global perspective, built by three guys who play the game, raise kids in the game, and have been part of the New York football community from the ground up.

Wes

George
